Effective Brand Communication: The Growth Catalyst For Your Family Business

Time : 4 PM, Mumbai | 11:30 AM, London | 6:30 AM, New York | 6:30 PM, Hong Kong

The world of branding is changing. Today businesses across industries and verticals are required to be creatively sensitive so as to make an impact on the stakeholders- customers, employees and even service providers. And family businesses are no different. In conversation with leading brand gurus, this session will highlight best practices in retaining, building and enhancing goodwill and equity for organizations and brands.

Key Takeaways:

• Identifying and developing a ‘Brand purpose’ is key towards building, retaining and enhancing goodwill and brand equity for a Family Business. If Content is the KING, Context is the KINGKONG!
• Having a UPV (Unique point of view) for your brand will create followers organically with minimal media spends and will get you new partners/ influencers and ambassadors.
• With today’s consumers, GenZ, being more aware and vocal, brands need to be sensitive about the changing dynamics, current state and should customize & localize service offerings and communication as per the regions catered.
• With money being scarce for businesses, performance-related advertising will be the differentiator. Owned or earned media is what will help businesses.
• The lockdown has accelerated the adoption and process of digitization across users and companies. It’s effective and easier to measure your digital advertising ROI compared to offline medium. Treat your agencies as you would treat your Financial advisors and ask questions on ROI for every spend you make in advertising.
• Vernacular digitization in rural markets is something to look out for.